Localizing your app listing into French

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

French has unusual reach on the App Store: beyond the storefronts where it is the default, Apple lists it as an additional supported language in dozens more, largely across West and Central Africa — more storefronts than any language except English.

French (Canada) is a separate localization on both stores. Quebec French differs enough in usage and in law-adjacent wording that a France translation reads as imported.

Where a French listing appears

Apple publishes the default language of all 173 App Store storefronts. French is the default in 4 of them, and an additional supported language in 29 more.

Default language in

Additionally supported in

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into French in an afternoon and not doing it at all.