Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.
| Property | Value |
|---|---|
| Language | Italian — Italiano |
| App Store localization | Italian |
| Google Play code | it-IT |
| Script | Latin · left-to-right |
| Default storefronts | 1 |
| Supported storefronts | 2 |
| Keyword field | 100 bytes ≈ 100 Italian characters |
| Our translator code | it |
Italy is a single-storefront market with a strong preference for local-language listings — Italian users search in Italian, and an English-only listing simply does not appear for those queries.
Because the keyword field is indexed per localization, an Italian localization is a separate 100 bytes of search surface, not a translation of the English one.
Where a Italian listing appears
Apple publishes the default language of all 173 App Store storefronts. Italian is the default in 1 of them, and an additional supported language in 1 more.
Default language in
Additionally supported in
What you translate, and what it costs you
Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.
| Store | Field | Limit |
|---|---|---|
| App Store | App name | 2–30 characters |
| App Store | Subtitle | 30 characters |
| App Store | Keywords | 100 bytes |
| App Store | Promotional text | 170 characters |
| App Store | Description | 4,000 characters |
| Google Play | App name | 30 characters |
| Google Play | Short description | 80 characters |
| Google Play | Full description | 4,000 characters |
The screenshots are part of the localization
Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Italian in an afternoon and not doing it at all.
Write it once, ship it in Italian
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