Localizing your app listing into Filipino

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

Google Play accepts Filipino store listings; Apple has no Filipino App Store localization, and the Philippines storefront defaults to English (U.K.). This is a Play-only localization.

It is worth doing on Play precisely because it cannot be done on the App Store — few competitors bother, and Play search rewards the listing that matches the query language.

Where a Filipino listing appears

Only on Google Play. Apple’s App Store localization list has no entry for Filipino, so there is no Filipino field in App Store Connect — the storefronts where Filipino is spoken default to another language, usually English (U.K.). On Play the listing is available under fil.

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Filipino in an afternoon and not doing it at all.