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Localization

Localizing your app listing into Dutch

What actually changes when you add Dutch to an app listing: the storefronts it reaches, what each store calls it, and what the script does to your keyword field and your screenshot captions.

Nederlands App Store: Dutch Play: nl-NL Latin ~100 characters of keyword field

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

Property Value
Language Dutch — Nederlands
App Store localization Dutch
Google Play code nl-NL
Script Latin · left-to-right
Default storefronts 1
Supported storefronts 3
Keyword field 100 bytes ≈ 100 Dutch characters
Our translator code nl
Read from the stores’ own references on August 29, 2026.

Dutch is the default in the Netherlands and an additional supported language in Belgium, where the storefront default is English (U.K.) and French is offered alongside it — so a Belgian listing benefits from both Dutch and French.

Dutch speakers have high English fluency, which tempts developers to skip the localization; store search does not care about fluency, and Dutch-language queries still return Dutch-language listings first.

Where a Dutch listing appears

Apple publishes the default language of all 173 App Store storefronts. Dutch is the default in 1 of them, and an additional supported language in 2 more.

Default language in

Netherlands

Additionally supported in

Belgium Suriname

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

Store Field Limit
App Store App name 2–30 characters
App Store Subtitle 30 characters
App Store Keywords 100 bytes
App Store Promotional text 170 characters
App Store Description 4,000 characters
Google Play App name 30 characters
Google Play Short description 80 characters
Google Play Full description 4,000 characters
In Dutch: Dutch compounds like German and expands about 20% over English, with the same long-unbreakable-word problem in captions.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Dutch in an afternoon and not doing it at all.

Write it once, ship it in Dutch

Edok Studio drafts your store listing with AI, translates the whole thing — name, subtitle, keywords, description — into Dutch and 30+ other languages, and exports a screenshot set per locale from one design.

Start free — no card

Frequently asked questions

Does the App Store support Dutch listings?

Yes. Apple’s localization is called Dutch, and you add it in App Store Connect alongside your primary language. Google Play’s code is nl-NL.

Which App Store storefronts show a Dutch listing?

Dutch is the default language of 1 storefront (Netherlands), and an additional supported language in 2 more. Apple lists 173 App Store countries and regions in total.

How much fits in the Dutch App Store keyword field?

About 100 characters. Apple’s keyword field is 100 bytes, not 100 characters, and Latin costs roughly 1 byte per character in UTF-8. Google Play has no keyword field at all — its limits are counted in characters, full-width or half-width alike.

What are the character limits for a Dutch store listing?

The same as every other language: App Store name 30, subtitle 30, promotional text 170, description 4,000, keywords 100 bytes; Google Play name 30, short description 80, full description 4,000. The limits do not change per language — how much you can say inside them does.

More on the craft: how to localise a listing, writing a description that ranks, and every store screenshot size for the set you will export per locale.

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