The feature graphic is the one Play asset with no App Store equivalent, which is why it is the one people forget until the Play Console refuses to publish. It has exactly one size and a handful of rules.
Verified against Google Play’s graphic asset requirements on 28 August 2026.
The specification
| Property | Requirement |
|---|---|
| Dimensions | 1024 × 500 pixels — the only accepted size |
| Format | JPEG, or 24-bit PNG with no alpha channel |
| Count | Exactly one, required for every listing |
| Orientation | Landscape only |
| Content | No badges, no store icons, no misleading claims |
Where it is used, and what that means for the design
Play crops and scales the feature graphic differently across surfaces, and on many phone layouts a shopper never sees it at all. The practical rules follow from that:
- Keep everything important in the middle. Treat roughly the central 80% as the safe area and assume the edges can be cropped on some layouts.
- Do not put small text in it. It is displayed far smaller than 1024px wide in most placements. Your app name and at most four or five words is the realistic budget.
- Avoid pure white or near-black backgrounds. They disappear into Play’s own light and dark surfaces. A saturated brand colour or a gradient holds its edges.
- Assume a play button over the centre. If you add a promo video, Play overlays a play button on the feature graphic — do not put your logo exactly there.
What gets it rejected
- An alpha channel — by far the most common, and the easiest to fix.
- Store badges — a “Get it on Google Play” badge inside a Google Play asset is not allowed.
- Ratings, awards or download counts — treated as unverifiable claims.
- Prices or promotional offers — these change per market and over time.
- Other companies’ trademarks without permission.
- Content that misrepresents the app, same standard as screenshots.
Designing one that works
The feature graphic is a banner, not a poster, and the constraint that shapes every decision is that it will be seen small. A useful way to test a draft: shrink it to about 300px wide and look at it on a phone. If you cannot read it or tell what the app is, neither can a shopper.
| Element | What works | What fails |
|---|---|---|
| Text | App name plus 3–5 words of positioning | A sentence, a feature list, small print |
| Logo | Large, off-centre if you use a promo video | Tiny, or centred under the play button |
| Background | Saturated brand colour or a gradient with contrast | Pure white, near-black, or a busy photo |
| Screenshots | One device, large, cropped to a detail | Three phones shrunk to fit |
| Composition | Focal content in the central 80% | Anything important near an edge |
Two more things worth knowing. If you upload a promo video, Play overlays a play button over the centre of the graphic — design around that rather than discovering it after publishing. And the graphic sits directly against Play’s own interface, which is white in light mode and near-black in dark mode, so an image with a pale or very dark edge appears to bleed into the page and lose its shape.
Reuse what you already made
If you have designed store screenshots, the feature graphic is mostly done: take the same background treatment, the same headline font and the same brand colour, and re-lay them out landscape. Consistency across the listing is worth more than a separately clever banner, and it turns an hour of work into five minutes.
Design a 1024 × 500 feature graphic free
Design once with device frames and export every required App Store & Google Play size in one ZIP — watermark-free on the free plan.
Start free — no cardThe rest of the Play listing
The feature graphic is one of five graphic assets Play asks for. The full set — icon, screenshots, aspect ratios and counts — is in the Google Play screenshot requirements guide, and the whole submission, both stores, is in the submission checklist.
One thing worth knowing if you are shipping to both stores: nothing in the App Store submission uses a 1024 × 500 asset, so this is genuinely extra work for Play. It is also five minutes of work if you already have a design system for your screenshots — the same background, logo and headline treatment, re-laid-out landscape.