An app preview is the video that plays before your screenshots on the App Store. It is optional, but Apple places it first on the product page, ahead of every screenshot. The rules are strict, though: a fixed resolution per device class, a 15–30 second window, and nothing but screen captures of your app. Here is the full set for 2026, with Google Play’s preview video further down.
Verified against Apple’s App preview specifications on 3 October 2026.
App preview sizes
Apple names one accepted resolution per display class rather than one per device. Every current iPhone shares a single size, and so does every iPad from 10.5″ up.
| Display | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone 6.9", 6.5", 6.3", 6.1" | 886 × 1920 | 1920 × 886 |
| iPhone 5.5" and 4" | 1080 × 1920 | 1920 × 1080 |
| iPhone 4.7" | 750 × 1334 | 1334 × 750 |
| iPad 13", 11", 10.5" | 1200 × 1600 | 1600 × 1200 |
| iPad 12.9" (2nd gen) | 1200 × 1600 or 900 × 1200 | 1600 × 1200 or 1200 × 900 |
| iPad 9.7" | 900 × 1200 | 1200 × 900 |
Length, file and format
| Requirement | Value |
|---|---|
| Length | 15 to 30 seconds |
| Maximum file size | 500 MB |
| Previews per device size and language | Up to 3 |
| Frame rate | 30 fps maximum |
| Video (H.264) | 10–12 Mbps target, progressive, up to High Profile Level 4.0 |
| Video (ProRes) | ProRes 422 (HQ only), .mov |
| Audio | Stereo, 256 kbps AAC, 44.1 or 48 kHz |
| File types | .mov, .m4v, .mp4 (H.264); .mov (ProRes) |
| Default poster frame | 5 seconds in — you can choose another |
The rule that shapes the whole video: 2.3.4
App Review Guideline 2.3.4 says previews may only use video screen captures of the app itself. You may add narration and video or text overlays to explain what isn’t clear from the capture alone.
- Allowed: screen recordings of your app, captions over them, a voice-over, music.
- Not allowed: device renders, 3D phones, people holding the phone, stock footage, or scenes from outside the app.
- A localized preview per language is shown in that storefront. Without one, Apple falls back to the next best language you provided.
Export an App Store preview in Edok Studio
Pick the iPhone or iPad preview format, add your screen recordings and captions, and export a 30 fps H.264 MP4 at Apple’s exact size. A checklist flags the length and any non-recording scene before you export.
Start free — no cardGoogle Play’s preview video
Verified against Google Play’s graphic asset requirements on 3 October 2026.
Play does not take a video file. You paste the URL of one YouTube video into the preview video field in Play Console. It plays before your screenshots, from a play button over your feature graphic, and it may autoplay muted for up to 30 seconds.
| Requirement | Google Play |
|---|---|
| How you add it | One YouTube video URL (not a playlist or channel, no timecode) |
| Visibility | Public or unlisted — never private |
| Ads | Turned off, or the video is not shown |
| Orientation | Portrait or landscape; no black bars on a portrait video |
| Length | No limit, but only the first 30 seconds autoplay |
| Content | Aim for at least 80% real in-app footage |
- Show the core experience within the first 10 seconds.
- No calls to action such as “Download now”, and no “Best”, “#1” or price claims in the copy.
- Caption it — the autoplay is muted.
Making one without a video editor
Edok Studio’s app promo video maker exports the App Store preview sizes directly: 886 × 1920 for iPhone and 1200 × 1600 for iPad, at 30 fps with H.264 video and stereo AAC audio. Exports are portrait only. The same project also exports 9:16, square and 16:9 versions for Reels, TikTok and the YouTube video Play needs, where device frames and a 3D phone are allowed. The video renders in your browser. Store previews are built from your screen recordings, and exporting them needs Pro.
The screenshots that follow the preview have their own sizes. See App Store screenshot sizes and Google Play screenshot requirements.