Localizing your app listing into Swedish

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

Sweden is a default-Swedish storefront and a high-ARPU market, which makes it one of the better small localizations to add early.

Swedish compounds like German — “användarinställningar” is one word — so the same unbreakable-word problem applies to captions and to the 30-character name field.

Where a Swedish listing appears

Apple publishes the default language of all 173 App Store storefronts. Swedish is the default in 1 of them.

Default language in

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Swedish in an afternoon and not doing it at all.