Localizing your app listing into Russian

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

Cyrillic characters are two bytes each in UTF-8, so Apple’s 100-byte keyword field holds about 50 Russian characters rather than 100 — half the search surface of the English listing, for the same field.

Russian is also a default storefront language beyond Russia itself, which makes the one localization reach further than the country name suggests.

Where a Russian listing appears

Apple publishes the default language of all 173 App Store storefronts. Russian is the default in 1 of them, and an additional supported language in 2 more.

Default language in

Additionally supported in

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Cyrillic at about 2 bytes per character leaves roughly 50 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Russian in an afternoon and not doing it at all.