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Localization

Localizing your app listing into Hungarian

What actually changes when you add Hungarian to an app listing: the storefronts it reaches, what each store calls it, and what the script does to your keyword field and your screenshot captions.

Magyar App Store: Hungarian Play: hu-HU Latin with diacritics ~100 characters of keyword field

Storefronts and localization names read from Apple’s App Store localizations reference; language codes and field limits from Google Play’s translation language list and each store’s field reference. Checked August 29, 2026.

Property Value
Language Hungarian — Magyar
App Store localization Hungarian
Google Play code hu-HU
Script Latin with diacritics · left-to-right
Default storefronts 0
Supported storefronts 1
Keyword field 100 bytes ≈ 100 Hungarian characters
Our translator code hu
Read from the stores’ own references on August 29, 2026.

Hungarian is an additional supported language on a storefront that defaults to English (U.K.), so the localized listing is something you add.

Hungarian is agglutinative like Turkish: one long suffixed word replaces an English phrase, which packs meaning into the 30-character app name field but strains caption layouts.

Where a Hungarian listing appears

Apple publishes the default language of all 173 App Store storefronts, and Hungarian is the default in none of them — it is an additional supported language in 1. Those markets see English unless you add the Hungarian localization yourself.

Additionally supported in

Hungary

What you translate, and what it costs you

Both stores cap the same fields, and neither cap changes by language — but the amount of meaning you fit inside them does. Apple’s keyword field is the one that surprises people: it is measured in bytes, so Latin with diacritics at about 1 byte per character leaves roughly 100 characters. Google Play counts characters instead, and says so explicitly: its limits “apply to both full-width and half-width characters”.

Store Field Limit
App Store App name 2–30 characters
App Store Subtitle 30 characters
App Store Keywords 100 bytes
App Store Promotional text 170 characters
App Store Description 4,000 characters
Google Play App name 30 characters
Google Play Short description 80 characters
Google Play Full description 4,000 characters
In Hungarian: Expect 25–30% expansion and very long single words — the double-acute characters (ő, ű) also need a font that actually carries them.

The screenshots are part of the localization

Both stores let you upload a separate screenshot set per localization, and in practice the captions are what sells — a translated description under English screenshots converts like an English listing. Design the frames once, then export the same layout per language rather than rebuilding it: that is the difference between localizing into Hungarian in an afternoon and not doing it at all.

Write it once, ship it in Hungarian

Edok Studio drafts your store listing with AI, translates the whole thing — name, subtitle, keywords, description — into Hungarian and 30+ other languages, and exports a screenshot set per locale from one design.

Start free — no card

Frequently asked questions

Does the App Store support Hungarian listings?

Yes. Apple’s localization is called Hungarian, and you add it in App Store Connect alongside your primary language. Google Play’s code is hu-HU.

Which App Store storefronts show a Hungarian listing?

Hungarian is not the default language of any storefront — it is an additional supported language in 1 of Apple’s 173 App Store countries and regions (Hungary). Those storefronts default to another language, so the Hungarian listing only exists if you add it.

How much fits in the Hungarian App Store keyword field?

About 100 characters. Apple’s keyword field is 100 bytes, not 100 characters, and Latin with diacritics costs roughly 1 byte per character in UTF-8. Google Play has no keyword field at all — its limits are counted in characters, full-width or half-width alike.

What are the character limits for a Hungarian store listing?

The same as every other language: App Store name 30, subtitle 30, promotional text 170, description 4,000, keywords 100 bytes; Google Play name 30, short description 80, full description 4,000. The limits do not change per language — how much you can say inside them does.

More on the craft: how to localise a listing, writing a description that ranks, and every store screenshot size for the set you will export per locale.

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